
I create standout content for professionals, entrepreneurs and startups that want to make an impact
Tracy Crevar Warren
Founder, Contentalist
important Stuff
Award-winning Marketing and Communications Leader
Internationally-published Author and Photographer
Business and Digital Storyteller
Socially-minded Volunteer and Mentor
Stories and photography have been part of my life since the start. When I was only a few hours old, a photojournalist from an international magazine swooped into snowy Buffalo to capture an historic moment. It was actually my foot that got all the attention, as I was the first to get a now standard test all babies in the United States receive.
Curiosity and intrigue have been a part of life ever since. I climbed atop the refrigerator before I learned to walk and took apart the family radio at age three to see how it worked. (Don’t ask my mom if I put it back together.) I adored sitting under the shade of Grandaddy’s prized pecan tree while we cut fresh vegetables and I listened to his colorful tales. Ones that became larger than life when his friends and neighbors stopped by to share their garden bounty and join in the conversation. Their epic stories took me on amazing adventures right there in the backyard. From an early age, it became clear that life’s about exploring, learning, connecting with others and finding the wonder around me, often hiding in plain sight.
Obsessions
Trekking though the alps with my camera
Using beautifully-crafted writing instruments
Experiencing age-old traditions and celebrations

I often laugh when I hear people say they dislike writing or having their picture made. Guess that makes me a bit of a weirdo. And I am perfectly fine with that because these are things I love to do.
Tracy Crevar Warren
What a thrill to combine my lifelong passions of writing, photography and storytelling for clients who want to be heard, make an impact. Throw in 20 years of experience as a marketing, communications and business development leader in the corporate and professional services sectors and voilĂ . My diverse experience helps clients think bigger and broader about themselves and their businesses. A powerhouse combo that leads to all sorts of creative ideas and new approaches to propel them forward.
My diverse experience helps clients think bigger and broader about themselves and their businesses. A powerhouse combo that leads to all sorts of creative ideas and new approaches to propel them forward.
Tracy Crevar Warren
Much of the behind-the-scenes magic I create for busy clients, both here and abroad, begins at my vintage bamboo desk in Basel. Looking onto quaint streets, filled with Mary Poppins-styled houses, is often where I find inspiration to pen articles, corporative narratives and all sorts of important communications. Sitting here, I feel the creative vibe of my neighborhood that has inspired many before me to touch the lives of others, including the visionary founders of the world-renowned Art Basel and countless more that call this special place home.
To fuel my imagination, you will find me walking in town, by the Rhine or in the mountains. I’ll be the one with the curious smile on my face and a camera in my hand. The camera is my second set of eyes. It’s how I see the world. There are not enough words to describe how it feels to capture those magical little moments of everyday life that crop up when you least expect them. That’s the good stuff, the golden treasure.
Who knew my early passions would develop into skills that would help people bring their goals and dreams to life. For me, it is like returning to childhood, filled with intrigue and wonderment.
Invitation
When you are ready for someone to lend a hand with your writing, offer creative ways to tell your brand story or take pain-free professional photographs you’ll be proud to share, give me a jingle. I’d love to hear from you.