In conjunction with the reopening of the historic Gardner’s House that once accommodated the horses and carriages of one of Basel’s notable families, I was invited to participate in a special exhibit, Photos from the Quartier. Thrill quickly turned into panic. While I had captured thousands of images of Gellert since my arrival over a decade ago, what new perspective about my centuries old neighborhood could I contribute?
After the fear subsided, curiosity steered me in an unlikely direction. There it stood. Beyond the freshly dismantled tram tracks, twisted metal and mountains of broken pavement that now claim centerstage in my normally tranquil community. An unassuming wooden crate, filled with steel braces caught my eye. A closer look revealed marvelous textures and colors. It was a noticeable departure from the picturesque streets, windows and bikes that typically captured my attention.
Could this battered box with its paint-chipped rusty contents be here to present me with an overlooked subject matter? Afterall, my neighborhood is the birthplace of Art Basel. Rather than dodging the familiar red and white barriers, building materials and freshly dug holes, I soon found myself drawn to them. I became fascinated with what lay on and beneath the streets and could not wait to explore the latest developments.
Who knew this unusual theme would become the inspiration for my collection, Gellert: Built on Art. Anxious at the start, I was proud to present a series of images showcasing an original photographic style and the superstar – rust. Characterized by visual representations as modern works of art, viewers were faced with a riddle. Are they paintings or photographs? It was fascinating to discuss these pieces with interested visitors, learn what they saw and what resonated with them.
While the exhibition is now complete, the images with an identity of their own continue to tell stories about hidden gems hiding in plain sight and the courage to create something new. Much like the transformation of the Gardner’s House into a lively meeting place with activities focused on community, nature and education. I am already looking forward to presenting it again, in the New Year. In the meantime, don’t be surprised to find me snooping around construction sites in search of photo worthy rust.
3 Lessons learned
Do something that makes you nervous
Have the courage to get out of your comfort zone. The scarier and the more uncomfortable it makes you, the better.
Tap into unlikely sources of inspiration
Be on the lookout for themes, patterns and ways of doing things that are a departure from what you are drawn to. Get started by paying attention to what is happening around you.
Bring new perspectives to your audience
People are busy, overloaded and often feel stuck in tired routines. That doesn’t mean they are not open to fresh ideas. Help them see a new point of view. If you have thoughts like “What if they think I am crazy?” or “What if they don’t get it?” you are on the right track. In the end, don’t be surprised if they do get it and embrace it. “Wow, I never thought of it like that.” They may even offer a twist on your idea that you have not yet considered.
If you want to know more about the works in this collection or have an interest in featuring them in an upcoming exhibition, feel free to reach out. I look forward to speaking with you.
The pink rhinestone fishnet gloves and the apple green Sing!Basel t-shirt still sit on my desk as a reminder of one of the most exciting experiences of my life.
The magical journey began several months ago with an invitation from a dear friend Claire McDonack to join a new initiative called Sing!Basel in conjunction with the Basel Proms. “Come sing with us as Basel welcomes Eurovision fans from around the world.” she said. “Throughout the week, we are going to take the stages around town and encourage people to sing along. During the finals, we will sing in front of 36,000 people who will watch the show at the open-air ArenaPlus in St. Jakob Stadium. It will be a once-in-a-lifetime opportunity and a whole lot of fun. Bring your voice and your joy.”
Connecting through song
Sing!Basel is the brainchild of Basel’s Permi Jhootti, a cardiovascular researcher, software engineer, multi-media artist and former professional footballer. This truly gifted, inspirational human has the unique ability to bring people together for common causes. This time in the form of song.
“With our voices we create something wonderful together.” says Jhooti. “It’s about connection, not perfection. I want people to remember how wonderful it is to share their joy with others.” You can read more in this feature article.
Belief, hard work and months of practice with an incredible team of people under the direction of conductors, musicians and organizers got us ready for our big debut. It is still hard to grasp that our chorus, made up of 114 amateur singers aged 13-80 from all walks of life, took the stage 10 times throughout ESC.
A record-breaking performance
During the grand finale, we performed three times on the same stage as mega stars Baby Lasagna, Anna Rossinelli, Luca Hanni and DJ Antoine. Singing and dancing our hearts out to ABBA’s 1974 Eurovision winner Waterloo, we set a world record as we led the world’s largest singalong chorus. This grand moment was even broadcast live on the ESC program to over 166 million people around the globe.
Catch a bit of the special moment, shared by a Swedish fan, that brings Waterloo full circle back to its roots.
Memories for a lifetime
One of the most moving experiences was the opportunity to connect with the audience during our performances. To see the joy on their faces as we encouraged them to sing along with us was heartening. To feel their energy as we high-fived them after our record-breaking performance was truly exhilarating.
While I took away too many memories to recount, here are some of the standouts.
This experience was a brilliant reminder of what is possible when committed people come together around a common vision.
Despite all the talk of AI, the emotions of the human spirit and the need to connect are still alive and well. Laughter and joy continue to be in vogue.
No matter how busy life and work get, always make time for activities that bring you joy.
A world of thanks
I will forever be grateful to Claire for the invitation, Sing!Basel creator Permi Jhooti and the dream team of David Lawrence, Beverley Worboys, Maija Gschwind, Caterina Ciani, Claire McDonack and Christopher Orton along with the entire Sing!Basel chorus for this experience of a lifetime. A heartfelt thanks to Basler Kantonalbank for your trust and support in bringing our dreams to life. Big thanks also to the City of Basel and all the 2025 Eurovision organizers for this incredible opportunity. Many thanks to the Prismago team for capturing it all.
There it was – sitting quietly in my mailbox. A handwritten note addressed to me. Suddenly, I forgot about all that was calling for my attention during a hectic day. I could hardly wait to open it. To my delight, it was a card from a business colleague that I met with recently. She expressed how much she enjoyed our lively conversation and told me it sparked an idea for a new project she never considered. This simple note, filled with her personal sentiments, made my day.
She could have easily sent a WhatsApp and that would have been perfectly fine. But it would not have made the same impact. Knowing she took the time to pen and mail me a card made me feel special. It was a beautiful example of an important skill I learned as a child. Never underestimate the power of a handwritten note. One that is even more relevant today as texts and instant messages become the norm. Her card now sits on my desk alongside other recent arrivals. These treasures help me feel human and remind me that what I say and do I matters.
Did you know that today is National Send a Card to a Friend Day? It is the perfect time to write someone special in your network. Whether a mentor, client, business associate or friend, share a simple message about how they have inspired or impacted you. Tell them one reason you appreciate or enjoy spending time with them. Don’t be surprised if it sparks a whole new wave of conversations.
Growing up, the holiday season was not complete without sitting down to write thank you notes to those who gave me gifts and offered hospitality.
As we slide into the rhythm of a New Year, I want to take a moment to express my heartfelt thanks to everyone who has encouraged and supported the new notecard collection at Contentalist. I have been blown away with your enthusiasm.
It is exciting to discover how many letter writers there are in this age of technology. I know my mom is smiling from above with the number of people who are encouraging the next generation to continue this timeless tradition.
I wish you all the best for a healthy and promising 2025.
As a little girl growing up in the tar heel state of North Carolina, my mother and I were frequent visitors of the local stationer. She adored beautiful note cards. The small boutique was in the corner of one of those old brick shopping centers. You know the ones where it becomes a quest to secure the closest parking place to the front door. Once inside, the colorful displays of writing paper in all shapes, sizes and textures captured our imagination. Festive new cards announcing each season would lead to a game of selecting our favorites. If that wasn’t enough, the most wonderful writing instruments tempted us to find the one that felt best in our hand. Smiles turned to laughter as we sat on the tall swirly stools at the nearby soda fountain while we sipped our milkshakes and inspected our newfound paper treasures.
Smiles turned to laughter as we sat on the tall swirly stools at the nearby soda fountain while we sipped our milkshakes and inspected our newfound paper treasures.
Family affair
I come from a good stock of letter writers. Each possessing a magical gift for making words dance with every stroke of their pen. They draw you in and transport you to another place. As if in that moment you were the only two people on the planet. You can almost hear the writer’s voice speaking the words as you hold the same paper they penned for you.
Finding a handwritten note in the mailbox after a long day has always been a part of my life. That feeling of excitement and anticipation. To see the familiar writing as unique as their smile and personality has always brought a sense of warmth, comfort. I could hardly wait to open the envelope. Some caught you up on the latest news from summer camp, while others said good luck on an upcoming exam, wished you a happy birthday or congratulated you on your big promotion. These notes were a reminder that you were on their mind and in their heart.
To see the familiar writing as unique as their smile and personality brought a sense of warmth, comfort.
Rocky start
Not only was my mom masterful at writing a proper thank you note or any note for that matter, she wanted me to be. She had a simple rule in our house. “Whenever you receive a gift, it is your responsibility to write the giver a thank you note. The same for someone who treated you to a meal, invited you to stay in their home or did something nice for you. Remember, they didn’t have to do this for you. Thank them for their kindness. Let people know how much you enjoyed their visit or hospitality. Tell them why it was important to you.”
I remember sitting at the kitchen table for hours racking my brain for the right words. There were times when I wished I had never received a certain gift because I didn’t want to write about why I appreciated it. Looking back, I am incredibly grateful to her for instilling such a valuable life skill in me. Not only did it hone my writing skills, it taught me to appreciate the kindness of others. You know you have done a bang up job when you receive a thank you for your thank you.
Not only did it hone my writing skills, it taught me to appreciate the kindness of others.
Bring joy back to the mailbox
While SMS messages filled with emojis and buzz word abbreviations are becoming the norm, I still adore a handwritten letter. Finding it patiently waiting among the pizza coupons and utility bills in my mailbox fills me with joy. Whether it is from someone back in my homeland or a friend across town, it still evokes the same emotions I felt as a child. Knowing they took the time to write and mail me a letter when they could have easily sent me an email or a WhatsApp makes me value it even more. These increasingly rare treasures help me to feel human and remind me that I matter. They often beckon to be displayed on the bulletin board and some make it into the rainy-day keepsake letter collection to be cherished for a lifetime.
It’s been almost a year since my mom passed. Now I am on a new quest as a tribute. To bring joy back to the mailbox, one handwritten letter at a time. That is why I created a new collection of notecards with many of the elements that delighted us. Plus, I can incorporate my love of photography into each one. Who knew our Saturday morning outings would inspire the creation of these special notecards so many years later.
Who knew our Saturday morning outings would inspire the creation of these special notecards so many years later.
May this new collection encourage you to pull out your favorite pen and write a note to someone important in your life.
This week I dug out a treasure that has been carefully packed away in my tiny, overstuffed cellar since my arrival in Basel. One that has been with me over the years, moving each time I move. To some this might resemble an unkempt assortment of paper in various sizes, shapes and colors. But to me it’s pure rainy-day sunshine. A collection of some of the most special notes I have received over the years. This one with the scrolled penmanship is from my Grandaddy and the salmon-colored one with the classic script is from my mom who recently passed. Seeing familiar handwriting from family, friends, classmates and colleagues brought tears of joy. Unfolding them and reading the messages inside took me back to special moments in my life.
A closer look
World Letter Writing Day has prompted me to address a pair of questions that have been rattling around in my noggin.
“Is the handwritten letter still relevant?”
“Can it make a difference in a world that is quickly being transformed by artificial intelligence and technological advancements?”
Let’s unpack these.
How it started
Persian Queen Atossa is credited with penning the first letter around 500. B.C. according to historian Hellanicus. An unsung heroine to avid letter writers like me around the world. Think of the countless messages communicated between royalty, military, government, business and industry leaders during critical moments. And correspondence that served as lifelines between soldiers, families and lovers during wartime. Or the infinite updates, thank yous and heartfelt words offered for graduations, marriages, interviews, new homes, births, dance recitals, breakups, retirements and deaths. Each has played an important part in shaping and recording historical events and personal history throughout the ages.
How it is going
With every advancement that makes communication easier, quicker and cheaper, fewer people are writing letters. According to a survey by CBS News in 2021, less than a third (31%) of those surveyed have written a personal letter within the past year and thirty-seven percent (37%) say it’s been over five years since they’ve written and sent a personal letter. Interestingly there was a bit of a resurgence of letter writing during the Pandemic. In the study COVID Mail Attitudes – Understanding & Impact (April 2020) by the U.S. Postal Service, seventeen percent (17%) of respondents reported sending more cards and letters while sixty-five percent (65%) agree that receiving mail lifts their spirits and fifty-four percent (54%) reported they can feel more connected to people through the mail.
Rare gems in a rapidly changing world
As I wiped away the tears and tucked the special notes back in for safekeeping, it became clear that handwritten letters still wield an incredible amount of power. Just because this age-old practice is on the decline doesn’t mean it is any less relevant or important today. Quite the contrary.
It is time to look at the letter in a new light. To recognize its significance and value among a sea of artificially generated messages, texts and emails. To know that there are times when a quick email or text will do and there are other situations that call for the care and attention of a handwritten letter.
What makes a letter so valuable?
One of a kind
Like a fingerprint or DNA, each letter is as unique as the person who writes it. It is fascinating to see how distinctive someone’s handwriting is or the way they express their thoughts. Plus, the dazzling array of paper and colors of ink. Some are adorned with drawings, like the one my childhood friend made to accompany her summer update that announced a new baby in her family. Others contain fun surprises, such as photographs, newspaper clippings or a program from an event you hosted. If you are lucky, you might even find an uncashed birthday check.
Real
I was reminded that every note contained a message carefully crafted for me. Much deeper than an emoji or hashtag, it was real, genuine. From interest to empathy, messages are inspired by the writer’s imagination and fueled by their heart. Something that can’t be replicated by a machine or found in a 280-character post on a mobile device. They touch you, help you feel something and let you know that you are human.
Connection
Letters remind us of our link to others.
“I enjoyed your visit last week.”
“I really appreciated your time yesterday.”
“I was honored to celebrate your recent promotion with you.”
“I have not seen you in forever and wanted to say I was thinking of you.”
They let us know we are not alone. Remind us that we are part of something bigger than ourselves. Comfort those who are facing a difficult time. As a result, they can help build and strengthen relationships.
Remembrance
When was the last time you printed an SMS or a WhatsApp and put it on your bulletin board? A letter can punctuate a special accomplishment or offer a sense of nostalgia. It enables you to hold the same piece of paper that the sender selected and penned for you. Like the one that sits here on my desk from my mom who writes of Switzerland and the Matterhorn. Just seeing it helps me reminisce, since she is no longer here.
Long live the handwritten letter
Visiting my beloved collection was like spending time with dear friends and family. Each reminded me that while there will always be new ways to send a message, nothing could ever take its place in communicating with another. Rather than abandon this time-tested practice, let’s find new opportunities to share sentiments that will bring joy, comfort, anticipation, gratitude and recognition to others, one letter at a time.
Look at yourself all relaxed and refreshed after an epic getaway. What’s that? You traveled to a new destination. Experienced a different culture. Dined on tasty food. Took long walks. Communed with nature. Caught up on your sleep. Read the book that’s been on your bedside table for as long as you can remember. Learned a local pastime and now you are hooked. No wonder you are glowing.
Bonus points. Your workplace did not fall apart without you. While you were tempted, you did not look at your emails. Not one bit of work – except on your sleep and that new interest. Bravo.
Good news. The magic doesn’t have to end here. Before you slip into the post-holiday blues or get entrenched in your next project, take a few minutes to reflect on your time away. With a few simple tweaks, you can extend the summer vibes.
Brain still in holiday mode? No worries. Here are 8 ideas to get you started.
Take it outside
It’s no wonder you sleep better, experience a mood boost and are more relaxed on holiday. Soaking in the sun and being among nature are super effective ways to reset your body and mind. Now that you are home, look for ways to get back outdoors. Go alfresco with your meetings, lunches, coffees and dinners. Host a picnic, cookout or ice cream party on the lawn. Tap into your favorites. The sky is the limit.
Keep up the selfcare
Just like on holiday, make yourself a priority. Be purposeful in nurturing your mental and physical health. Add breaks into your day. Get a massage. Read a book. Meditate. Do sports. Focus regularly on what fills your tank. Do the stuff that creates the best version of you. Not only do you owe it to yourself but to your family, friends, clients and all those who look up to you.
Be social
Reconnect with your network. Reach out to valued people you have not seen lately. Catch up over an iced coffee, meet at a new café or visit the latest exhibition. Discuss what is on the horizon. Explore potential areas of collaboration. Host a “best of summer” networking social with stakeholders, colleagues, vendors and referral sources. Create positive connections in a relaxed environment.
Resist the urge to illuminate your “always on” sign
You did a great job disconnecting during your holiday. Now that you are back, build on this strategy. Scrap the need to be available 24/7. No one expects you to be accessible around the clock. Make a personal pact to end your workday at a reasonable hour. Give yourself a break from emails, texts and calls when you leave the office. That goes for nights and weekends too.
Keep your adventurous spirit alive
Be curious. Brainstorm new approaches with colleagues and clients. Ask questions that challenge the status quo. Explore new territory. Start an interesting project. Expand an existing focus or offer an additional service. Identify alternative events, associations and groups to participate in. Write an article for a trade group, launch a podcast, volunteer to serve on a board or support a cause. Do something you have always wanted to do for yourself and your career.
Continue your walks
You started a good routine, now keep it going. Walk to work, at lunchtime or afterhours. Invite a colleague or a mentor/mentee for a “walk and talk” session. Get to know a new co-worker or a prospect on a stroll in an inspiring area near your workplace. Start a walking group in the office or with members of your network.
Capture your relaxed spirit with a new headshot
One of the best times to have a portrait made is after your vacation. Your relaxed spirit will shine through in your updated images. Schedule a session with a professional photographer. Find one who will make it enjoyable and bring out the best in you. Have fun displaying your new pics on social media and in print. Don’t be surprised if your photos create a “buzz” of activity with your network.
Look toward your next getaway
A little advanced planning will help you maximize your vacation time. Identify long weekends and holidays with bridge days and put placeholders on the calendar. Go to a dreamy location. Visit an old favorite. Sign up for a weekend retreat or workshop. Learn a new skill or brush up on an existing one. Meet up with friends and family. Whether it is a weekend escape or a special holiday, give yourself something to look forward to. Sprinkle a few pics from your chosen destinations around your desk to build anticipation.
Here’s to continuing the endless summer vibes long after your holiday is in the books.
As elevator doors opened onto the 18th floor of Basel’s iconic golden tower with endless views of the city, I realized we were entering a masterclass for modern-day storytelling. Nothing like immersing yourself in a hands-on museum quality expo that introduces a new project before it breaks ground. One that piques your curiosity by ushering you behind the scenes like a VIP. It was sheer magic for this lover of stories. And the perfect thread to explore as a nod to World Storytelling Day.
Backstory
It all started with an invitation to join the Basel Communicators’ Network (BCN) for a discussion and private viewing of the Bank for International Settlements’ (BIS) latest exhibition led by Head of Communications Jill Forde. “From Building to Campus” offered a rare opportunity to visit the renowned Martin Burkhardt-designed structure for an insider’s look at a new chapter of the bank’s headquarters. One focused on proposals for an international design competition to develop the space around its acclaimed building into a campus. What a fascinating setting to connect with members of the BIS communications team and learn more about their work as we explored the exhibition.
“In developing the BIS headquarters site in Basel, we envision a campus that draws together our global central bank community in an environment that inspires thought leadership and collaboration.” noted BIS General Manager Agustin Carstens. “It also opens an exciting new chapter in our relationship with the city of Basel.”
Stories of all shapes and sizes
BIS teamed up with international design agency berger + Co. to curate, design and develop “From Building to Campus.” This collaboration was an encore to their wildly successful BIS 90 Years.
The new exhibit was filled with stories that captured our imagination, helped us envision a glimpse of the future and left us eager to watch the campus take shape. Brilliant bits of narrative were cleverly woven into every turn. They provided a sense of the project, the context around it and so much more.
Standout elements
Dynamic videos shown in a private viewing area introduced visitors to the new campus project and some of the people who would play a key role in bringing it to life.
Each of the 11 proposals were individually displayed with plenty of space to explore the 3D models.
Original boards submitted by architectural teams were displayed side by side to showcase the diverse creativity that each brought to a single design challenge.
The floor’s panoramic views set the stage for visitors to imagine the designs on the growing Basel skyline as calming background music filled the air.
Natural fiber tablets provided scores of interesting details about the BIS and its proposed campus while reminding visitors of the emphasis on sustainability.
Carefully crafted window decals offered directional markers to local destinations and BIS member bank locations around the world.
Prize-winning stories
Lead architects Alejandro Aravena of Santiago-based ELEMENTAL and Daniel Wentzlaff of Basel-based Nissen Wentzlaff Studio shared the intriguing backstory and inspiration for their winning design. Plus, aha-worthy insights for communicators such as creating dialogues between buildings and designing for human connection.
“The discussions started with the iconic nature of the existing tower which has a very particular shape obviously in architecture and one of the key questions in the competition was how to react to it.”
Daniel Wentzlaff
“We’ve studied architecture from the past and those that are able to stand the test of time are geometries that are clear, that are simple, where the structure is self-explanatory. That’s why we’ve decided to go for this dialogue between these two elements that do not compete.”
Alejandro Aravena
To watch a clip of this video created by berger + Co., click here.
Impactful storylines
“The architectural competition was a major milestone in the journey of the new BIS headquarters in Basel. Architect teams came from all over the world. Many collaborated across countries or even continents. It was fascinating to see how each team came up with a different proposal, highlighting in their own way how they saw the new BIS building contribute to our mandate.” said Deputy General Manager Andréa M Maechler.
There is a clear interest in learning more about the BIS, its buildings and its place in Basel. 1600 visitors attended the five-day event – extra slots were filled within hours of being announced.
“Much of the exchange in human communication is still very physical.” remarked ELEMENTAL lead architect Alejandro Aravena. Powerful words in this age of digital transformation and artificial intelligence. Ones that set the stage for the winning design.
Visitors were drawn to the display, exhibits and video of the winning design. They appreciated that all the models were on display in a way in which they could be easily compared. Architects shared that it helped them understand the selection of the winner.
“We hope our visitors appreciated the opportunity to visit the iconic BIS tower and left with a deeper understanding of the BIS and our campus development project.” said Head of Communications Jill Forde. BIS looks forward to opening its doors again to the local community during Open House Basel 24 on Saturday 27 April 2024 from 10:00-18:00h. To register, click here.
5 Key Takeaways
If “From Building to Campus” has you wanting to add more stories to your communications, you might be wondering how to get started or where to find inspiration that is right for you and your business. Good news. There are all sorts of ways to weave stories into your everyday routine, even if you don’t have a new building in the works. Let’s explore five strategies.
AI reminds us to reconnect as humans
Take a break from artificial intelligence and reengage the human spirit. Get face to face again by inviting colleagues or members of your network for lunch or coffee. Set the stage for an engaging dialogue with a story. Highlight an interesting assignment. Talk about a recent challenge. Offer an anecdote about something you are passionate about outside the workplace. Encourage their stories too. Learn how you can help each other.
New projects offer opportunities for fresh narratives
“From Building to Campus” showed us how new developments create occasions to connect with our audience. The sky really is the limit. Not ready for a big event? Why not reach out to individuals that might have an interest in your new project or service. Invite them for a casual discussion. Showcase how a client’s life has changed since they started working with you. Use insider journey stories to help them imagine the possibilities.
Proposals beg for original stories
The creativity and diverse thought demonstrated in exposition proposals remind us that RFPs provide a platform to tell unique stories. Scrap the boilerplate stuff. Show them your originality in addressing their needs. Help them understand your inspiration or design process like ELEMENTAL and Nissen Wentzlaff Studio. Have the courage to stand out.
Office stories deserve a remix
Age-old tales of going to the office have experienced a remake since COVID. Connecting with colleagues, recruits, prospects and stakeholders now takes centerstage. These shifts create openings to share new narratives. When recruits visit, take them inside the workplace from your point of view. Show them your favorite place to meet colleagues or mentor young professionals. Talk about fun events and activities you host there. Address how you balance your time between the office and virtual work and the importance of each. When potential clients visit, give them an office tour filled with stories that provide perspective on your business and how it relates to them. Touch on ways your workplace has evolved, learn how theirs has too. Talk about innovative projects your team is working on. Mention gatherings your office hosts that might be of interest to them such as C-suite roundtables, technology updates or fireside chats.
Websites and social media were made for stories
Use videos and narratives to enhance the experience for your web and social media visitors. Go for authenticity. Give them “sneak peeks” into what’s new. Post clips of your latest gatherings. Highlight causes your team is supporting. Focus on employees that have been recognized for their involvement in the community. Offer a glimpse of what it is like to work in your business. Help people want to be a part of your story.
Here’s to connecting with the storyteller in all of us.
8 Timeless lessons from the life and death of my beautiful, feisty, independent mother
There is nothing that truly prepares you as a daughter to say goodbye to your mom. No matter your age or situation. She’s always been there for you. She’s always been your most loyal fan. Even when telling you to stand up straight, correcting your grammar or grounding you for coming home past your curfew. All because she loves you. She wants you to become the best version of yourself. When goodbyes must be said days after your birthday and just before Thanksgiving, it’s emotional overload on the saddest of proportions. A cruel start to the holiday season.
Blank pages of the New Year now beckon for fresh stories. Yet my mind lingers. Trying to make sense of it.
Unexpected diagnosis
The surgery ran much longer than expected. Tense moments, as I eagerly awaited news from the surgeon an ocean away. All while I walked to a Halloween party, donning the most hair-raisingly frightful costume. One that was inspired by my mom’s creativity. Suddenly, his words stopped me in my tracks. “Unless there is another surgery, she likely has weeks, maybe a month.” In the chaos, I am not sure if I told her I won the prize for “scariest costume.”
New priorities
Just to be clear, considerations for this plot were nowhere in my strategic plans, when I launched Contentalist earlier in the year. With one heartbreakingly real conversation, my priorities changed. My new goal was straightforward. Be at my mom’s side and help her find as much comfort and joy as possible during her last days. In other words, it was time to laugh, do the things she enjoyed and help make the process of dying not feel so scary. Talk about a stretch goal.
The long journey home
The distance between our two homes was 4,339 miles or 6,982 kilometers and spanned two continents. After a mind-numbing day and a half of planes, trains and automobiles, I was finally standing at her door. Delivering handmade chocolate milkshakes and burgers from a beloved local establishment. Her beautiful smile was all I needed to know I made the right decision.
One last mother daughter adventure
I now was officially “couch surfing” in my 84-year-old mother’s assisted living apartment. We started each morning by selecting one fun activity for the day. First up, join her friends for a long-overdue lunch in the dining room. She carefully chose her outfit, spiffed up her hair and added a touch of lipstick. Much to her delight, she received an ovation from the residents, caregivers and staff. Her regular table gladly welcomed us with open arms. She beamed more proudly than I have ever seen, as she introduced me to everyone. “This is my daughter Tracy who lives in Switzerland.” She laughed, sang and told funny stories that delighted us all. To see the joy radiating from her was priceless. A memory that will forever be etched in my heart.
Full tilt
We felt like VIPs when the bingo caller invited us to sit at the head table. After a few rounds, mom had the winning card. She proudly selected her prize, a Twix candy bar. Moments later, she dozed off. Just when I thought she was in tra-la-la-land, she piped up and asked the caller to hold down her voice. All without opening her eyes. A roar of laughter erupted. As I wheeled her back to her apartment with her winnings firmly grasped in her hand, she began to slide out of her chair. I didn’t know whether to laugh or cry. What a grand ending it would have been to her life’s colorful story.
Afternoon tea was something we both adored. It was the perfect theme for one last birthday celebration. I carefully gathered our favorite lemon squares, cheese straws, Italian wedding cookies and finger sandwiches. Several assortments of tea. And beautiful napkins. She loved beautiful napkins. The activities director shared two vintage teacups and serving pieces from her collection. It was a regal spread, reminiscent of our favorite outings. Moments after we began enjoying the bounty, my mom collapsed in her chair. My heart sank. “Nooooooo!!!” screamed my inner six-year-old. “Please don’t go now. Not at my birthday party.” I quickly rounded up her caregivers who were just steps away. Did she have a mini stroke? Or worse? Later that evening she woke up and said, “I can’t wait for the birthday tea.” Realizing she had not remembered what happened, I assured her we would gather tomorrow for all the festivities.
Don’t forget to wear a splash of pink lipstick and other life lessons
During our last 21 days together, we shared heartwarming moments full of laughter and delight. In between, there were spaces filled with helplessness, heartbreak and sleepless nights on that tiny sofa in the room next to her bed. Impressions that will stay with me for a lifetime.
Looking back on her life and death, I am reminded of the many timeless lessons she taught me. Like the two faces of Janus, these lessons will help me bridge the divide between the past and the future. Here are a few standouts I want to keep close.
Be true to yourself
My mom was always her own person. She did things on her terms and made no qualms about it. For as long as I can remember, she struggled from depression and anxiety. Unfortunately, this began years before mental health and self-care started to be accepted in the mainstream. Despite the early stigma, she sought the help she needed. She also created a space for downtime that was right for her. So incredibly courageous for a single mom. These were tough lessons to grasp as a child. Over the years, I came to understand how mental health and self-care were important for everyone, especially moms.
Just after she moved into her new residence, I received a call from a member of her care team. “There is a big note on your mom’s door, “Do Not Disturb!” She will not let anyone in. We really need to give her meds to her. Any ideas?” I chuckled and assured her it would pass. “She probably didn’t sleep well last night. Just give her some quiet time.” Sure enough, later that afternoon the sign was down. Those around her began to understand this was Mrs. Barbara. She communicated her needs in very clear terms. No matter how peculiar they appeared to others. Sometimes she wanted to talk. Other times she told you to leave. One thing was for certain. You always knew exactly where you stood with her. Looking back, I realize she never put on any airs or made apologies for being true to herself.
Laugh
My mom had a fun, quirky wit. She loved to laugh. She had a knack for making those around her laugh. She in turn would laugh. It wasn’t anything planned, it just happened. A funny remark to the doctor or a clever comment to a visitor. Soon they were both in stiches. We loved to laugh together. Even in her final days, we found funny moments. It brightened the mood. Offered us a sense of joy. True gifts.
Experience the power of human connection
She was born and raised in a small town in eastern North Carolina. Whether you were meeting a stranger or a friend, you always began with an upbeat exchange of words. Down east, it was a show of respect. That you cared. When she moved away, she realized this was not common practice for everyone. Sadly, it often became a source of frustration. “That doctor wasn’t very friendly, the folks in the bank were not nice.” What she really meant was “They didn’t take the time to get to know me or ask about how I was doing before they went about their job.” Those that did made a great first impression. This became her litmus test for who to trust. This lesson is even more relevant in today’s crazy busy world. When you take time to learn about the other person, it can make all the difference. Asking “how are you?” and “what’s new?” can go a long way to build trust.
Embrace a love affair with words and stories
Several years ago, a brown paper package literally tied up with string arrived in my mailbox. “Don’t open until December 25th” was carefully written in the lower corner. Squeals of delight erupted when I learned what was inside. A copy of her memoirs, The Drugstore Chronicles. Something I had encouraged her to write several years earlier. She penned nostalgic tales of growing up in a post-war era with the drugstore as a backdrop. She recounted childhood memories of laughing with friends, going to the movies and rubbing elbows with the North Carolina Symphony when they were stranded after a concert during a snowstorm. Tears of joy flowed when I read her special dedication to me on the opening page. Holding her gift in my hands also stirred up nostalgic thoughts of our bedtime stories, trips to the library, afternoon Scrabble games and so much more. A special love that she introduced me to one word at a time.
Be a loyal friend
She had a close-knit circle of friends. Some of those friendships spanned 8 decades. In the days following mom’s passing, I connected with many of them. One remarked “I can’t believe it. She has been my friend since before kindergarten. We went through school together. We learned about life and boys together. We have been friends for more than 80 years. I can’t imagine life without her in it.” She carefully wove her friends into her life’s tapestry. They called each other on the phone, they sent each other cards and they celebrated each other’s birthdays. They were there for each other. Their loyalty stood the test of time. From an early age, she taught me that friends are one of life’s greatest gifts. As a result, I have the most amazing group of friends. During difficult times like these, you truly understand how precious they really are.
Don’t forget a touch of pink lipstick
She always wore lovely clothes and had a classic sense of style. Not long before she moved into the assisted living community, she bought a pink raincoat. One that would make Barbie drool. It became her signature piece. Each time she wore it, she turned heads. Throughout my life, she helped me understand the importance of looking your best when you go out in public. She would always ask, “What are you going to wear to “such and such” event?” “Select something that looks sharp. Black is so boring. Add a splash of color. Don’t forget a touch of pink lipstick. That is your color. Brush your hair so it looks pretty.” Comments only a mother could make. It was her way of helping me look and feel my best. Her famous pink raincoat now hangs in my closet. I am certain I will not garner the same attention but I will smile each time I wear it. Hopefully I will make her proud.
Discover the treasure of a handwritten note
Scattered among special photos in her living room were several notes and thank you cards. Ones she recently received. To her they were golden treasures. She was masterful at writing a proper thank you note or any note for that matter. She wanted me to be too. “Whenever you receive a gift, it is your responsibility to write the giver a thank you letter. Remember they didn’t have to do this for you.” The same went for someone who treated you to a meal, invited you to stay in their home or did something nice for you. “Acknowledge their kindness. Thank them for their generosity. Let people know how much you enjoyed their visit or hospitality. Tell them why it was important to you.” The best is receiving a thank you for your thank you. Mom’s rule is more important than ever. Handwritten notes are treasures amongst the endless sea of impersonal texts, social media and AI generated messages.
Share your talents
Spend time with my mom and you would quickly understand her passion for reading. Not just by the overstuffed bookshelves or the stacks of books in her apartment but from the tidbits of information she would slide into the conversation. A friend recently remarked “I always learned so much when I visited with your mother. That was one of my favorite memories of our time together.” She also helped people of all ages learn to read. What a world of wonder she opened for others by nurturing this invaluable life skill. Upon her retirement, she studied art history and became a docent at the North Carolina Museum of Art. She found joy in sharing her passion for art with museum visitors. It was always a treat to hear tales of the days she spent giving tours to others. Her love of books and art spilled over to me. Maybe it is no coincidence I live in a place known for its museums, boasting almost 40 to its credit. With each visit, I feel her presence.
Slowly in the stillness of fresh January days, I am starting to find my rhythm in a new normal. Now it’s time to write new stories and share them with others. Find joy in the unexpected signs of her presence along the journey. And take comfort in knowing she will always be in my heart.
This week, I have the honor of delivering a new set of professional portraits to a smart, successful business advisor. Compelling modern headshots, oozing with personality and elements of her personal brand. They are real, relatable and refreshing. Soon, they will be featured in her social media profiles, website, proposals, speaking promotion and other collateral. These inviting images will greet clients, prospects and others in her network and the business community with the same down-to-earth warmth that she exudes in person. Each offers a sense of what she can bring to the business relationship. They will prompt those who know her to say, “Wow, she looks terrific. I need to give her a call, get together for a coffee and catch up on the latest.” They will cause others to say, “I want to meet her and learn about the work she does.” To say I am giddy with excitement as these photos prepare to go out into the world is an understatement. Why? I know they will play an important role in capturing attention, building trust and starting new conversations.
Thinking of new headshots?
Good news. This blog post is filled with insider advice to help you look your best, even if you are uncomfortable in front of the camera.
Good first impressions
In today’s digital world, you know your LinkedIn profile picture is often the first face-to-face contact many will have with you. The same goes for your company’s website. You understand the importance of showing up as the best version of yourself on these and other social media channels. You value the impact your image can make. You want your photo to cause busy people to pause for a moment and say, “I need to reconnect.” or “I want to meet her.”
Here’s the struggle
You dread getting your picture made. It ranks right up there with organizing your sock drawer. Sadly, it all goes back to the bad haircut that botched your 4th grade school pics. But you are ready to give it another go. You realize professional up-to-date photos say “I care. I take pride in myself, my occupation and the quality of the work I do for others.”
Enter the modern headshot
Between digital transformations and the lifechanging work-from-home days of COVID, it is not surprising that the traditional headshot has undergone a makeover. Say goodbye to stiff poses in front of muted blue backgrounds. Get ready for fresh contemporary portraits that feature individuals as the best versions of themselves. It’s all about telling a human story that focuses on one’s spirit and presence. A visual tale that highlights a person’s unique traits, talents and interests. One that says “hello” in a welcoming way and encourages connection with others. The modern headshot can be made in a studio, workplace or location meaningful to you and your brand. Even in a classic or retro setting. The options are as endless as your creativity.
6 Essentials
The secret to compelling images begins in advance of your shoot. For maximum impact, focus on these 6 elements before you say “cheese.”
Know what you want your photos to say
What messages do you want to resonate? Identify key traits of your personality and personal brand that you would like to emerge. For example, positive energy, quiet confidence, voice of reason, trustworthiness. Next, consider how you want others to feel when they see your photos. Are there things you want them to remember or do upon seeing your picture?
Be you
It is normal to be critical of yourself before a photoshoot. My nose is crooked. I need to drop a few pounds. I wish I looked like someone else. Stop. People want authenticity. They want to do business with real thinking, breathing, emotion-filled people. Show them who you are rather than a made-up version. Remember, there is only one you on the entire planet. The world needs your gifts. Be proud of who you are. Celebrate your uniqueness and what makes you, you. When you let your guard down and be yourself, others will be encouraged to do the same. This is where real dialogues begin.
Work with a photographer who wants to help you tell your story
Meet with potential photographers to discuss your reasons for new photos. Talk about what you want to accomplish and ideas to bring them all to life. Learn how the shoot will be structured. Are they interested in helping you tell your own story or simply providing a quick one-and-done session? Good chemistry is another important factor. Not only will this help settle your angst it will set the stage for compelling images to emerge.
Select clothes that reflect your personal brand
Choose outfits to align with the image you want to project. Go with clothes that make you feel confident. Select colors that flatter you and blend well with the photoshoot venue. Solid colors generally photograph best. Fit and comfort are also important. Accessories, such as scarves, ties and jewelry can change the look of an outfit. Keep them simple. Consider bringing several for your shoot. Don’t forget the little details. Check your clothes for wrinkles. Iron if necessary. Clean and polish your shoes. Glasses too.
Plan for freshly styled hair
A trip to the hair salon before your session can create a finished look for your photos. This is not the time to experiment with a new hairdo. Remember that 4th grade haircut disaster? Avoid the temptation to get so glammed up you don’t really look like yourself. Work with your stylist to make you look like you.
Create a connection with your audience
When you get in front of the camera, let your body language do the talking. Look into the lens as if you are looking into the eyes of the person looking at you (via your pictures). Display warmth with a genuine smile. Beware. There’s no greater turnoff than an insincere grin or fake look. If you are not big on flashing your pearly whites, instead project interest or openness. Use your expressions to reveal a bit of your personality or the energy you could bring to the relationship. You may find it helpful to practice in front of a mirror before the big day.
Bonus tips
Here are a few extra pointers to make your photoshoot a success.
Pack a bag
It is helpful to pack a small bag with items for your session. Include extra clothes, accessories, makeup, eyedrops, glasses cleaning cloth, hairbrush and hair products. Don’t forget a bottle of water to keep you hydrated between takes.
Get a good night’s sleep
Unfortunately, the camera is not forgiving when you are tired. To be your best, plan to get a good night’s sleep before your shoot.
Arrive early
This allows you a few minutes to relax. Take a deep breath or two. Get comfortable in the space.
Here’s to captivating new headshots. Professional portraits you will be proud to share. Ones that will capture attention, build trust and start new conversations. Don’t be surprised to say, “Hey, that wasn’t so bad.”
